A firm uses a variety of strategies in order to sell a product to their customers. There are four main principles of marketing a corporation uses to enhance their profits: Product, Place, Promotion and Price. These four principles can also be used in selling yourself for a job. Using the four P's can help separate yourself from the other competitors for the job you desire.
Product: In trying to be a good job candidate, you need to view yourself as the product. You need to pick the best qualities that you have and harp on those in the interview. Prior to the interview, you should do some research on your audience (your soon to be boss) in order to relate to them more.
Place: When it comes to dealing with the place of work, you need to consider many factors. Where you live or where you want to live is the most important thing. You don't want to be applying for a job that is two hours away from your neighborhood. You may want to work somewhere closer to home so the traveling is a lesser expensive for you. You also want to make sure that the business you wish to work for is in an area where they are able to produce the best they can. You want to make sure the business is successful before you put yourself out there.
Promotion: This is probably the most important P. Promotion is all about selling yourself to the company you wish to work for. Before an interview, you need to ask yourself what are your strengths and how can they help the company? You also want to think about your weaknesses and how you can spin those around to be more positive. Dressing nice and acting appropriately will also help to promote yourself. Doing research on what type of employee they typically hire can help you decide what to wear.
Price: Companies are always trying to pay the minimum that they can for their labor. As a new employee, do not assume that you deserve the least amount. If you have a hunch that the employer is not going to pay you as much as you deserve, then do not take the job.
Wednesday, January 26, 2011
Monday, January 24, 2011
Advertising, Marketing, and Propaganda
Advertising, marketing, and propaganda are three techniques that are very important in the world of business. These three aspects are all similar to each other however there are apparent differences.
Marketing is the process of doing research on the product, customers, and competition in order to generate sales. Marketing deals with the strategies of building customer and business relations and the pricing and selling of the product. Prior to a product being put on the market a company must do their research on the competition and the audience they wish to target. Marketing is a general term that involves both advertising and propaganda in order to enhance sales.
Advertising is the use of promoting a product to influence a certain audience to buy something. There are many forms of advertising such as billboards, magazines, commercials, etc. Companies try to make their product look appealing in the best way possible. Companies put a lot of money into advertising because this is the way their product sells to customers. Advertising gets to the product out in the public and keeps the customers interested. The Super Bowl is a great example of how companies use advertising. The Super Bowl gets several thousand people watching at a time. Getting your products commercial to air during the Super Bowl will create a customer base easily.
Propaganda is similar to advertising however it is more aimed on persuading target audiences to buy their product. Companies use different means of propaganda in order to attract their customers to their product. Propaganda uses facts of the product selectively in order to make their product more appealing. Some people think this is false advertising however it is just a way for companies to make their product look better in order to make sales. Propaganda has been used for many centuries. It get a bad reputation because of the Nazi era and many other historical moments. Politicians use propaganda in order to create followers in the public.
Marketing is the process of doing research on the product, customers, and competition in order to generate sales. Marketing deals with the strategies of building customer and business relations and the pricing and selling of the product. Prior to a product being put on the market a company must do their research on the competition and the audience they wish to target. Marketing is a general term that involves both advertising and propaganda in order to enhance sales.
Advertising is the use of promoting a product to influence a certain audience to buy something. There are many forms of advertising such as billboards, magazines, commercials, etc. Companies try to make their product look appealing in the best way possible. Companies put a lot of money into advertising because this is the way their product sells to customers. Advertising gets to the product out in the public and keeps the customers interested. The Super Bowl is a great example of how companies use advertising. The Super Bowl gets several thousand people watching at a time. Getting your products commercial to air during the Super Bowl will create a customer base easily.
Propaganda is similar to advertising however it is more aimed on persuading target audiences to buy their product. Companies use different means of propaganda in order to attract their customers to their product. Propaganda uses facts of the product selectively in order to make their product more appealing. Some people think this is false advertising however it is just a way for companies to make their product look better in order to make sales. Propaganda has been used for many centuries. It get a bad reputation because of the Nazi era and many other historical moments. Politicians use propaganda in order to create followers in the public.
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