In Response to Kristen Begin's Post

With the popularity of DVR, companies are definitely taking a hit with loosing advertising during TV shows.  DVR allows everyone to skip over the annoying commercial breaks.  I think that companies are going to have to depend more advertising through the web or billboards.  No matter how interesting a company tries to make their commercials, most people just don't feel like sitting through them anymore!  I don't think companies should waste the billions of dollars on TV commercials that run during daytime TV shows.  I think companies should put their money into opportunities such as the SUper Bowl or the Grammies where there is more of a live audience watching.  Certain shows that run on a weekly basis are the shows that are typically taped because some people can't be around to watch the new episode live.  Those commercials are the ones people skip over.  I do agree that TV is a huge part of our society and is still a great way to advertise but I don't think companies need to put so much effort into them.