A firm uses a variety of strategies in order to sell a product to their customers. There are four main principles of marketing a corporation uses to enhance their profits: Product, Place, Promotion and Price. These four principles can also be used in selling yourself for a job. Using the four P's can help separate yourself from the other competitors for the job you desire.
Product: In trying to be a good job candidate, you need to view yourself as the product. You need to pick the best qualities that you have and harp on those in the interview. Prior to the interview, you should do some research on your audience (your soon to be boss) in order to relate to them more.
Place: When it comes to dealing with the place of work, you need to consider many factors. Where you live or where you want to live is the most important thing. You don't want to be applying for a job that is two hours away from your neighborhood. You may want to work somewhere closer to home so the traveling is a lesser expensive for you. You also want to make sure that the business you wish to work for is in an area where they are able to produce the best they can. You want to make sure the business is successful before you put yourself out there.
Promotion: This is probably the most important P. Promotion is all about selling yourself to the company you wish to work for. Before an interview, you need to ask yourself what are your strengths and how can they help the company? You also want to think about your weaknesses and how you can spin those around to be more positive. Dressing nice and acting appropriately will also help to promote yourself. Doing research on what type of employee they typically hire can help you decide what to wear.
Price: Companies are always trying to pay the minimum that they can for their labor. As a new employee, do not assume that you deserve the least amount. If you have a hunch that the employer is not going to pay you as much as you deserve, then do not take the job.
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