Advertising, Marketing, and Propaganda

     Advertising, marketing, and propaganda are three techniques that are very important in the world of business.  These three aspects are all similar to each other however there are apparent differences.
     Marketing is the process of doing research on the product, customers, and competition in order to generate sales.  Marketing deals with the strategies of building customer and business relations and the pricing and selling of the product.  Prior to a product being put on the market a company must do their research on the competition and the audience they wish to target.  Marketing is a general term that involves both advertising and propaganda in order to enhance sales.
     Advertising is the use of promoting a product to influence a certain audience to buy something.  There are many forms of advertising such as billboards, magazines, commercials, etc.  Companies try to make their product look appealing in the best way possible.  Companies put a lot of money into advertising because this is the way their product sells to customers.  Advertising gets to the product out in the public and keeps the customers interested.  The Super Bowl is a great example of how companies use advertising.  The Super Bowl gets several thousand people watching at a time.  Getting your products commercial to air during the Super Bowl will create a customer base easily.
    Propaganda is similar to advertising however it is more aimed on persuading target audiences to buy their product.  Companies use different means of propaganda in order to attract their customers to their product.  Propaganda uses facts of the product selectively in order to make their product more appealing.  Some people think this is false advertising however it is just a way for companies to make their product look better in order to make sales.  Propaganda has been used for many centuries.  It get a bad reputation because of the Nazi era and many other historical moments.  Politicians use propaganda in order to create followers in the public.